Levity are very pleased to welcome Iad Zurayk to our team. Iad will be responsible for Business Development in Africa.

Iad has a wealth of agronomic experience having worked extensively in both North and Sub-Saharan Africa on a wide range of crops. Iad will be helping support Levity’s rapidly expanding distribution network in Africa.

Iad is also responsible globally for advising Levity’s customers on banana agronomy, a crop which Iad is a leading expert on. Levity have an ambitious product development programme for banana which Iad will be helping implement.

Levity Commercial Director Mike Peters MBE said  “We are delighted to have been able to recruit someone of Iad’s calibre to our team. Levity has unprecedented interest in Africa, where products that help crops grow in stressful conditions can make a huge difference to quality an yield. Levity is putting in place distribution in Egypt, Morocco, Algeria, Kenya, Cameroon, Ghana and South Africa and Iad has the skill, expertise and experience to support our customers as we continue to grow”.

Iad will be very busy introducing Levity’s world class range of products including Lono, Indra, Albina, Damu and Sulis to farmers across the African continent. Levity products help crops grow in difficult conditions, and are ideal for getting improved yield and quality from African crops.